FineArtStudioOnline Recommended Links

Bill Weaver: "The fundamental purpose of a Virtual Hub is to have a central "place" or "headquarters" for everything related to you and your stuff." Visit this link >>

Sarah Lacy: Your website and blog should be the center of your online marketing plan.

Tags: | websites | marketing | sales | All Quotes by Bill Weaver

Bill Weaver: "As artists we need to challenge ourselves to come out of hiding and share the joy and passion for creating we have hidden away." Visit this link >>

Sarah Lacy: Bill talks about why visibility is so necessary to your art career.

Bill Weaver: "Show your passion for your work, don't describe it in purely technical terms, use language that helps potential buyers understand how and if your work is what they are looking for. " Visit this link >>

Sarah Lacy:

Bill Weaver: "Your effort at establishing a trusted connection with your buyers will go a long way in building your personal brand and your position in your buyer's mind" Visit this link >>

Sarah Lacy: Do you work to create trust with your clients and potential collectors?

Bill Weaver: "Now, more than any other time artists wanting to support themselves by their art will need to do more than just make their work. They will need to work harder at standing out, being visible, and building a strong network of buyers." Visit this link >>

Sarah Lacy: Bill discusses the mindset and attitudes necessary to success.

Bill Weaver: "...being a pro is really about Mastery. Not a fixed mastery, but a continually growing and improving mastery of every thing related to her life from work, home, family and community. " Visit this link >>

Sarah Lacy: Some more interesting thoughts on how to develop a professional attitude towards your art.

Bill Weaver: "The real secret the professional holds is the knowledge that a personal best is just a point on a long continuum of growth and insight and not a destination." Visit this link >>

Sarah Lacy: More insightful thoughts on the qualities necessary in a professional artist.

Bill Weaver: "The pro is not attached to everyone liking her work because she knows only those with the correctly tuned hearing will hear and understand her voice." Visit this link >>

Sarah Lacy: Do you have these qualities of professionalism?

Tags: professionalism | marketing | | All Quotes by Bill Weaver

Bill Weaver: "The pro knows that the only way to finish a marathon is to focus on the next block instead of the finish line." Visit this link >>

Sarah Lacy: Are you a professional?

Tags: professionalism | | attitude | All Quotes by Bill Weaver

Bill Weaver: "Connections are important to artists, it's primarily through connection that an artist can build her own market and in doing so elevate the visibility of her uniqueness. Ultimately, she is able to position herself high in her buyer's minds because of the strength of her connection to them" Visit this link >>

Sarah Lacy: Connecting with your collectors is an important part of your marketing strategy.

Tags: | conversations | collectorclan | marketing | All Quotes by Bill Weaver

Bill Weaver: "Each piece of your work has a gift included in it, the gift of you and the emotional labor of your vision. One key way to decommoditize your work is to help your buyers see the gift it is." Visit this link >>

Sarah Lacy: You want your work to be more than just a commodity.

Tags: | marketing | sales | All Quotes by Bill Weaver

Bill Weaver: "In order to gain attention, the intrinsic or core value of you and your work has to be extremely apparent." Visit this link >>

Sarah Lacy: Is your work peaceful? Funky? Make sure your marketing reflects the qualities of your work.

Tags: | marketing | All Quotes by Bill Weaver

Bill Weaver: "The thing is, people are tired of paint by numbers, they want the passion, the vision and the emotional energy of the true artist." Visit this link >>

Sarah Lacy: Your art matters!

Tags: | inspiration | All Quotes by Bill Weaver

Bill Weaver: "A common mistake is to substitute "blood, sweat and tears" for the renewing effect of learning from a master or gaining the support of others." Visit this link >>

Sarah Lacy: Don't just work hard - work smart. Invest in yourself, and learning new things.

Tags: | learning | marketing | success | All Quotes by Bill Weaver

Bill Weaver: "Helping them help you means giving those folks who love your stuff an opportunity to own it, and feel that warm tingly sensation again. " Visit this link >>

Sarah Lacy: Marketing isn't about being a gross salesman - it's about helping people who love your work to own it.

Tags: | marketing | collectorclan | All Quotes by Bill Weaver

Bill Weaver: "This part of the Second Law is all about knowing that you can't be all things to all people." Visit this link >>

Sarah Lacy: Remembering that your work won't be loved by everyone lets you focus on those who do love it.

Tags: | collectors | collectorclan | sales | All Quotes by Bill Weaver

Bill Weaver: "When you are attached to something you have made, a large part of your pricing can be influenced buy an impending sense of loss." Visit this link >>

Sarah Lacy: I definitely never thought about pricing like this.

Tags: marketing | sales | pricing | All Quotes by Bill Weaver

Bill Weaver: "If people can't find you and figure out if what you're making is what they are looking for then the likelihood of having to rent ever increasing storage space for your lovely stuff will definitely increase. " Visit this link >>

Sarah Lacy: Your art being seen is one of the most important aspects of marketing.

Tags: marketing | All Quotes by Bill Weaver