Display your prices on your website.
There. I said it. If you expect people to purchase your art then they absolutely must know how much to pay for it.
Resist the temptation to be “above” marketing tactics that encourage purchases, such as refusing to display your prices on your web site. I collect art. If I visit your web site, then
I want to know how much your artwork costs. Don’t make me call you to ask the price, only to embarrass myself and waste my time if I can’t afford it. Most buyers won’t take the time to call you. Save yourself the trouble and post your prices on your website. In addition, make sure you post the price of each piece right next to the image, don’t make people go hunt down a “price list” in another area of your site.
But why if you don't know what to display for a price because you don't have a definite price structure?
If you do not have a definite price structure then you have a problem with your marketing.
Sit down as soon as possible and develop your price structure.
You will always have marketing problems if you don’t get your prices nailed down.
Sincerely,
Clint Watson
Software Craftsman and Art Fanatic
PS -
Since your web site is your “home base”,
you need to make sure that it includes certain information and features that art collectors have come to expect.
I've have been marketing art since 1989 and have had an online art
marketing presence since 1996 . . . I have learned what works, what
doesn’t and what art buyers expect.
And,
I've finally taken the time to compile all that information into one e-book for artists who want to do their web site right!
The 39-page e-book contains detailed instructions and resources for how
to implement the 11 most important elements that should be included on
every artist’s website.
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